How can I recruit Latinos/Hispanics: Building relationships

Before making any attempt to recruit Hispanics/Latinos for a program or other event, relationships must be developed with individual Latino community members and trust established. This is a time consuming process, one that requires a modest and unobtrusive presence, one that is nonthreatening. Enter the community seeking knowledge about the people, an understanding of the culture, and the identification of community issues. Listen and observe and share information about yourself and the organization you represent. Participate in community events.

Enlisting the support of elders and other perceived leaders in the community and working jointly with established community organizations that enjoy a positive reputation greatly facilitate establishing a presence in the community. Each can provide access to groups and individuals in the community, and their endorsement brings with it a certain level of credibility and trust. Taking the time to listen to the people and to work through community leaders demonstrates respect for the culture and for the differences that exist between Latinos and the mainstream. Respect is an important part of trust building.

Once you have established a foundation of individual relationships and trust, you are ready to begin the recruitment of youth and/or adults for your program. See “How can I recruit Latinos/Hispanics: Inviting participation