Creating an environment that supports and embraces local entrepreneurs can be a big help in strengthening the long-term survival of these enterprises. An important aspect of that environment is the level of support provided by the community to its entrepreneurs. A quick way to assess how “entrepreneur friendly” a community might be is to administer the “Entrepreneurship Quick Test” developed by the RURPI Center for Rural Entrepreneurship. This valuable product includes a “Community Support Test,” a simple five-item questionnaire that can give you quick feedback on the value and importance a community places on its entrepreneurs. Communities are encouraged to use this tool as a valuable first step, moving to tools that can delve more deeply into the “entrepreneur friendliness” of your community at some future point.
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Watch & Learn
E-Commerce Learning Modules
- A Beginner's Guide to e-Commerce. This module serves as a great stepping stone toward turning rural life skills into e-commerce ventures.
- e-Commerce as a Strategy for Improving Business VitalityEntrepreneurs considering using e-commerce can learn from the experience of others.
- Helping Artisans Reach Global Markets The content of the course provides artisans with sound, research-based information to make decisions on whether or not to develop a Web page, how to do it, utilize resources, and evaluate effectiveness.
- Marketing Food Specialty Products OnlineThe purpose of this learning module is to assist food retailers in making decisions on the use of online technologies in their marketing and planning strategies.
RESOURCES:
- Case Studies
- Information Briefs
- Data & Cool Tools
- State & Local Policies
- Research References
Build Your Business
- Online Tutorial on Farm Leasing
- Strategies to Improve Farm Business Management
- Visual Merchandising: The Silent Salesperson. View a recording of a marketing workshop conducted by Glenn Muske, Oklahoma State University. The workshop covers some key aspects of display as a sales tool. The workshop is approximately 45 minutes long.
Building Entrepreneurial Communities
- E-Commerce Module:Connecting Rural Communities
- Strengthening Competitive Advantage of Rural Businesses with e-Commerce and Experience Economy Strategies
- Mini-Course: Developing Diversified & Value-Added Agribusinesses
Blogs to Watch