If you have the time and desire to learn a new skill, go ahead. But, even with the new editing software on the market, you may still end up with a Web site that looks less professional than you would want.

The advantages of doing it yourself include:
* customization limited only by your time and financial resources
* unlimited and free updates (instantly)
* wealth of software and design support available on the Internet
* easy to incorporate site and business for continuity.

The disadvantages include:
* time investments of learning software, designing site, troubleshooting, and updating
* initial upfront costs that may be required (often used as business investments)
* the need to learn Internet marketing and search engine techniques.

Ask yourself this question: If I were building a store to show off my business, would I build it myself or hire an experienced contractor?