You have probably already answered the question. A simple and easy (and inexpensive) way to get feedback from your customers is to ask them some quick questions while they are shopping or as they are checking out. Doing this enables you to follow leads they may offer regarding other products and/or services they might like. They may offer information about a time they had a very pleasant or a very unpleasant experience in your store. The type of questions you ask can be very broad, and you probably want to ensure that you survey customers during all parts of the day and week. You would want to capture information regarding why they first shopped at your store and how often they come in. Much of the information you would like to capture can be gathered during a very casual conversation. However, respect a customer's desire not to answer your questions or to notice if they seem in a hurry to leave.
FAQ #28269
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What might be the best way to collect feedback from my customers? Should I use paper and/or Web page questionnaires or simply asking as they are shopping?
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E-Commerce Learning Modules
- A Beginner's Guide to e-Commerce. This module serves as a great stepping stone toward turning rural life skills into e-commerce ventures.
- e-Commerce as a Strategy for Improving Business VitalityEntrepreneurs considering using e-commerce can learn from the experience of others.
- Helping Artisans Reach Global Markets The content of the course provides artisans with sound, research-based information to make decisions on whether or not to develop a Web page, how to do it, utilize resources, and evaluate effectiveness.
- Marketing Food Specialty Products OnlineThe purpose of this learning module is to assist food retailers in making decisions on the use of online technologies in their marketing and planning strategies.
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Build Your Business
- Online Tutorial on Farm Leasing
- Strategies to Improve Farm Business Management
- Visual Merchandising: The Silent Salesperson. View a recording of a marketing workshop conducted by Glenn Muske, Oklahoma State University. The workshop covers some key aspects of display as a sales tool. The workshop is approximately 45 minutes long.
Building Entrepreneurial Communities
- E-Commerce Module:Connecting Rural Communities
- Strengthening Competitive Advantage of Rural Businesses with e-Commerce and Experience Economy Strategies
- Mini-Course: Developing Diversified & Value-Added Agribusinesses
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