Planning is the first step in developing (or increasing) tourism in a geographic area. In many ways, the steps that you'll need to take are similar to the steps you would take to start a business. First, develop a resource map and determine what is unique or interesting about your region. What assets in your area would make someone want to visit? Include everything you can think of in this map—you want it to be as inclusive and extensive as possible.
Once you have identified the area's resources, you'll need to identify what types of visitors would be most likely to visit. This is your target market. Is it families? Skiers? Hikers? People interested in food, history, or crafts?
Once you have a sense of what is available and who the target audience is, you are ready to build a regional plan. You'll need to consider where visitors will stay, how long they are likely to stay, what season(s) are likely to be most popular, and where they will eat and shop. Also identify other local activities that are likely to interest these people.
When the comprehensive plan starts to come together, you'll be ready to construct a marketing plan. The marketing plan will identify particular strategies that your area can use to attract the potential customer base. There are several good resources that you may want to consult as you develop your plan including: University of Wisconsin Tourism Business Development Toolbox.
