Simply put, e-commerce refers to all forms of business activities conducted across the World Wide Web or Internet. E-commerce or e-business can include but not be limited to e-tailing (online retailing), B2C (business to customer), B2B (business to business), intranets, and extranets, online advertising, and other online presences that are used for some type of communication (customer service, for example).
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Watch & Learn
E-Commerce Learning Modules
- A Beginner's Guide to e-Commerce. This module serves as a great stepping stone toward turning rural life skills into e-commerce ventures.
- e-Commerce as a Strategy for Improving Business VitalityEntrepreneurs considering using e-commerce can learn from the experience of others.
- Helping Artisans Reach Global Markets The content of the course provides artisans with sound, research-based information to make decisions on whether or not to develop a Web page, how to do it, utilize resources, and evaluate effectiveness.
- Marketing Food Specialty Products OnlineThe purpose of this learning module is to assist food retailers in making decisions on the use of online technologies in their marketing and planning strategies.
RESOURCES:
- Case Studies
- Information Briefs
- Data & Cool Tools
- State & Local Policies
- Research References
Build Your Business
- Online Tutorial on Farm Leasing
- Strategies to Improve Farm Business Management
- Visual Merchandising: The Silent Salesperson. View a recording of a marketing workshop conducted by Glenn Muske, Oklahoma State University. The workshop covers some key aspects of display as a sales tool. The workshop is approximately 45 minutes long.
Building Entrepreneurial Communities
- E-Commerce Module:Connecting Rural Communities
- Strengthening Competitive Advantage of Rural Businesses with e-Commerce and Experience Economy Strategies
- Mini-Course: Developing Diversified & Value-Added Agribusinesses
Blogs to Watch