Entrepreneurs undertaking new enterprises in fields in which they lack experience need to give careful thought to their new ventures. It’s important that they know themselves, know which customers they are targeting, and know who the competitors are and how they will respond to the entrepreneur’s entry into the market.
Additional success factors may include prior business experience, hours available to work, skills related to the demands of the enterprise, family and community support, and a financial plan that supports the start-up phase.
For more ideas on planning an alternative or value-added agricultural enterprise, go to:
Checklist for Starting a Value-Added Enterprise.
