Years ago, the answer was character, your history, and background. In later years, the answer now is "ability to repay." Before looking for a loan, you need to ensure that your own credit history is in good shape. Bankers today look for the 5 "Cs":
● Capacity—the ability to repay;
● Capital—what will be invested in the business (lenders expect you to share the risk);
● Collateral—assets you have to secure the loan (or help guarantee repayment);
● Conditions—what the purpose of the loan is, start-up, line of working capital, equipment, inventory, etc.; and
● Character—what your background is, your education level, past credit history, and references.

Wherever you go to borrow money, the following Web site gives you some key points to consider: SBA Financing