Mark your calendars! The eXtension Entrepreneurship webinar series continues with a timely topic. All webinars will air monthly on the second Thursday at 2:00pm (ET); 1:00pm (CT); 12:00pm (MT); 11:00am (PT).
No pre-registration is required and there is no fee to participate. About 10 minutes prior to the start time simply go the Adobe Connect Pro meeting room at https://connect.extension.iastate.edu/etc-cop. You will be presented with a login screen that has an "Enter as Guest" option. Enter your full name then click "Enter Room" to join the conference. You will be able to hear the audio directly from your computer’s speakers.
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April 2012
Marketing and Booth Design
Just in time for the summer market season! This presentation will cover the basics of direct marketing as well as tips and techniques for developing an attractive, eye-catching booth display to invite customers to your stand. This is a great session for artisans, farmers, crafters and anyone interested in selling at farmers' markets, craft fairs and trade shows.
Melissa Bond is a University of Kentucky Fine Arts Agent in Whitley County, KY and works extensively with vendors on developing and enhancing Farmers Market and Artisan Market sales
May 2012
Winning Customers with Display and Service!
This webinar wraps up our two part series on direct marketing strategies. We will pick up where we left off in April by discussing a bit more about the art and science of display and customer service. This is a great session for artisans, farmers, and anyone interested in selling at farmers' markets, craft fairs and trade shows.
Mary Peabody, a University of Vermont Extension specialist, works with farmers and microenterprises on business planning and marketing. She is also co-director of the eXtension CoP, Entrepreneurs and Their Communities which offers this webinar series.
June 2012
Strategies for Serving Underserved Entrepreneurs
We close our webinar season with a look at a program from the North Central region that examines the issues related to the financing and technical assistance needs of underserved entrepreneurs. Many regions of the US are experiencing growing immigrant populations in nonmetro communities. Entrepreneurs from these groups appear to lack strong social and business ties to the traditional sources of business finance and technical assistance. Similarly bankers, technical assistance providers and others may be unaware of the economic potential of these entrepreneurs and be missing key opportunities in reaching them and providing services effectively. The North Central program is working to help assess these issues and offer guidance in how the financing and technical assistance needs of the underserved entrepreneur might be met more effectively.
Our webinar series will be on vacation July and August but will be back again in September!!
