On The Edge: Stocking A Business Toolbox for Artists by Marilyn Besich, Montana State University-Great Falls and Edrienne L. Kittredge, Montana Arts Council. Contrary to popular myth, artists can learn about business. With its students increasing their income by 152%, the Creative Arts Enterprise program at Montana State University-Great Falls has demonstrated how to develop a successful curriculum that stocks the toolbox of skills artists need to be sustainable entrepreneurs. Several recommendations have emerged for building a successful entrepreneurship program for artists: 1) artists want a skillset, not a degree. 2) The institution needs to fully understand the ramifications of the needs of the students. 3) Student interests need to be heeded because nontraditional students learn what they are ready to engage. Read the paper now.
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Youth Entrepreneurship
What do kids know about business? You'll be surprised!
E-Commerce Learning Modules
- Direct Marketing for Specialty Food Products. Learn strategies to direct market and sell specialty food products.
- Electronic Retailing. More and more of our communication and social behaviors involve computers and networks. Nonetheless, it is not as simple as it might appear to connect the dots on electronic retail and turn it into a successful venture.
- Going Global: A Guide for e-Commerce Expansion. A worksheet driven learning lesson for the established e-commerce business exploring export/import opportunities.
- A Primer for Hispanic Small Businesses. In both English and Spanish, this module was founded in the belief that e-commerce education should not only be available to Spanish Speaking business owners but also that small business stand to benefit greatly from the patronage of the Spanish speaking consumer.
- Marketing Food Specialty Products OnlineThe purpose of this learning module is to assist food retailers in making decisions on the use of online technologies in their marketing and planning strategies.
RESOURCES:
Build Your Business
- Online Tutorial on Farm Leasing
- Strategies to Improve Farm Business Management
- Visual Merchandising: The Silent Salesperson. View a recording of a marketing workshop conducted by Glenn Muske, Oklahoma State University. The workshop covers some key aspects of display as a sales tool. The workshop is approximately 45 minutes long.
Building Entrepreneurial Communities
- E-Commerce Module:Connecting Rural Communities
- Strengthening Competitive Advantage of Rural Businesses with e-Commerce and Experience Economy Strategies
- Mini-Course: Developing Diversified & Value-Added Agribusinesses
Blogs to Watch