Released August 31, 2009

WASHINGTON – USDA’s Agricultural Marketing Service (AMS) today released West Coast Direct Marketing Summit: Case Study Presentations. These presentations were made at The Direct Farm Marketing Summit: Developing Sustainable Foodsheds to Enhance Food Access and Nutrition, which brought together government agencies, nonprofit organizations and farmers to investigate ways farmers can sell directly to the public.

The heart of the Summit was 12 case studies presented by people involved in direct marketing and development of local food systems. The presentations included discussions about urban agriculture, implementing wireless electronic benefits transfer in farmers markets, several stories of successful direct marketing innovations by farmers and many other community and education direct marketing projects.

The Direct Farm Marketing Summit was held in Oakland, Calif., July 7–9, 2009. It was sponsored by AMS and Roots of Change, a nonprofit group supporting sustainable food systems.

The Case Study Presentations can be viewed at: http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRDC5078874&acct=frmrdirmkt.

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Contacts: Joan Shaffer, (202)720-8998, Joan.shaffer@ams.usda.gov

Billy Cox, (202)720-8998, Billy.cox@ams.usda.gov

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