Fact Sheet Written by:
Derrell S. Peel, OSU Livestock Marketing Specialist
Damona Doye, OSU Farm Management Specialist
And Provided by
Oklahoma State University
Cull cow marketing typically receives little of a cow-calf producer’s attention despite the fact that cull animals represent 10-20 percent of total revenue for most cow-calf operations. Many producers simply choose to dispose of cull cows as quickly and easily as possible with little thought about the potential to optimize the salvage value of these animals. However, it is possible to increase the value of cull cows by 25 to 45 percent or more by improving cull cow management and marketing. Opportunities to add value come through adding weight, improving the quality classification, and taking advantage of seasonal price patterns. In fact, improved cull cow marketing offers some of the most reliable returns for producers in the uncertain world of cow-calf production. However, both the cost and risk of holding cows a longer period must be weighed against the potential for improving value.
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