Fact Sheet Written by:
Kellie Raper, Assistant Professor Agricultural Economics
Chris Richards, Assistant Professor Animal Science
And Provided by:
Oklahoma State University
Recent developments in beef export market requirements and the related evolution of USDA’s Agricultural Marketing Service (AMS) oversight of marketing claims has resulted in several new programs becoming available to producers in a relatively short time period. New terms from these programs have been widely used in the media without much practical explanation, including Beef Export Verification (BEV or EV), Source and Age Verification (S&A), Quality System Assessment (QSA), and Process Verified Program (PVP). At the heart of the matter is the ability to qualify cattle for beef export markets, making other specific claims, and the capture of any associated premiums.
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