The Branch Ranch used the information gathered by the university to target its consumers and markets. The data also identified its competitors to help the company better compete in the market of natural beef.
Released February 15, 2010
LAS CRUCES, N.M. – In a time when consumers demand to know where their food is coming from and how it was grown, many beef products with a brand label are showing up in restaurants and grocery stores.
The shift from beef as a commodity to beef as a brand is effecting how livestock producers raise and market their beef. This is why New Mexico State University helped the Branch Ranch, of Lovington, N.M., explore marketing opportunities for a New Mexico natural beef-branded product.
--continued on New Mexico State University news
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