The term "value-added" is generally applied in agriculture where the USDA defines value-added agriculture as:
1) A change in the physical state or form of the product (such as milling wheat into flour or making strawberries into jam or turning wool into yarn or felt);
2) The production of a product in a manner that enhances its value, as demonstrated through a business plan (such as organically produced products);
3) The physical segregation of an agricultural commodity or product in a manner that results in the enhancement of the value of that commodity or product (such as an identity preserved marketing system).
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Youth Entrepreneurship
What do kids know about business? You'll be surprised!
E-Commerce Learning Modules
- Direct Marketing for Specialty Food Products. Learn strategies to direct market and sell specialty food products.
- Electronic Retailing. More and more of our communication and social behaviors involve computers and networks. Nonetheless, it is not as simple as it might appear to connect the dots on electronic retail and turn it into a successful venture.
- Going Global: A Guide for e-Commerce Expansion. A worksheet driven learning lesson for the established e-commerce business exploring export/import opportunities.
- A Primer for Hispanic Small Businesses. In both English and Spanish, this module was founded in the belief that e-commerce education should not only be available to Spanish Speaking business owners but also that small business stand to benefit greatly from the patronage of the Spanish speaking consumer.
- Marketing Food Specialty Products OnlineThe purpose of this learning module is to assist food retailers in making decisions on the use of online technologies in their marketing and planning strategies.
RESOURCES:
Build Your Business
- Online Tutorial on Farm Leasing
- Strategies to Improve Farm Business Management
- Visual Merchandising: The Silent Salesperson. View a recording of a marketing workshop conducted by Glenn Muske, Oklahoma State University. The workshop covers some key aspects of display as a sales tool. The workshop is approximately 45 minutes long.
Building Entrepreneurial Communities
- E-Commerce Module:Connecting Rural Communities
- Strengthening Competitive Advantage of Rural Businesses with e-Commerce and Experience Economy Strategies
- Mini-Course: Developing Diversified & Value-Added Agribusinesses
Blogs to Watch