The Mail Or Telephone Order Merchandise Rule requires that when businesses advertise merchandise, they must have a reasonable basis for stating or implying that they can ship within a certain time. If there is no shipment statement, a consumer assumes shipment within 30 days. That is why direct marketers sometimes call this the "30-Day Rule."
If a business learns, after taking the customer’s order, that it cannot ship within the time stated or within 30 days, the consumer has a right to a prompt refund of all the money the customer paid for the unshipped merchandise.
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