Fraud occurs when a seller of goods or services lies about an important fact or fails to tell the consumer about an important fact.
Proving fraud, in a legal sense, can be difficult. In general, a consumer is a victim of fraud under the following conditions:
* The seller makes a false representation about a product or service (tells a lie).
* The seller knows that the supposed "facts" are untrue.
* The seller intends to deceive the victim.
* The victim actually believes the untruths.
* The victim suffers damages by relying on the untruths.
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