Today the answer is yes. While not that long ago the answer may have been "maybe," the explosion of internet capable devices makes it a requirement. Not only do people shop online, but they look for places to shop, look for consumer information, check out store hours and deals, look for a map of the store, and browse. The need for a website will only continue to grow.
Remember that a website can make you available to your customers 24 hours a day from any location. This means they expect relatively rapid response if they ask a question, certainly within 24 or 48 hours.
If you decide to have a website, you need to consider the factors that make it an effective marketing tool. To begin a Web site, research other firms that are like yours on the Web.
- What does their site offer?
- How can your site be different so it will stand out from the others?
- What does your business do that makes the Web an effective way to reach your customers?
- Which sites are easy to use, and which ones have features that are difficult to navigate?
- Are you able to construct your own Web site, or do you need technical assistance?
- Can you afford to hire someone to help you set up your site?
If you do seek assistance in establishing your Web site, be clear about your needs and expectations before you sign a contract with anyone to build your site. You want to make your site as user-friendly as possible.
You may want to start out with a basic site and expand the information and services available as your business grows.
For more information check the following resource: Does My Business Need a Website?
