Viral marketing is a fancy term for word of mouth advertising. It’s “any advertising that propagates itself the way viruses do." Word of mouth' is still one of the most effective marketing techniques, online or offline. It’s the talk around the water cooler.
Friends and relatives can be helpful in telling people about your website. So can customers. Nothing is more valuable than a satisfied customer telling someone about their experience. Make it easy for website visitors to let others know about your site, even if they are not purchasing something. Some techniques include offering e-newsletters or e-postcards, including an entertaining feature on your site, or simply asking satisfied customers to tell others about your site.
