People generally spend money in a way that is consistent with their values. Values are also the building blocks of financial goals. They are what people base their dreams and plans on. A family that values education, for example, will probably make college savings a high priority. Another family that values their religion might decide to tithe a certain portion of its income.
Examples of values that affect personal finances are family togetherness, image and personal appearance, community service/helping others, independence, religion/faith, security, happiness, job success, close friendships, and education/knowledge.
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