To determine if an online merchant is reputable and to have a successful shopping experience, look for Web sites that clearly disclose the following information:
• the type of business (e.g., retailer, online auction)
• where it is physically located (address)
• how you can contact the business (e.g., 800 number)
• the cost of products and services
• safeguards for protecting payment information
• the availability of warranties or guarantees
• an estimate of when you will receive an order and a clear explanation of all shipping charges
• a return policy that includes an explanation of how to return an item, get a refund, or make an exchange
Online shoppers can also look for retailers that carry the Better Business Bureau Online Seal. This seal is carried by merchants who follow specific advertising guidelines and agree to submit to binding arbitration to resolve consumer disputes.
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