Word of mouth is the best and safest way to market your family child care business in your community. Friends of people who already use your child care services trust their opinions about the care you provide for their children.
Having good information will help you do a better job marketing. Create a flyer with information about your family child care. Include your qualifications and your ideas about child care. Keep a list of parents who have used your child care, and make them available as references to potential families who do not know you. Consider creating a simple website or blog for your family child care business. Use online tools like Facebook and Twitter to tell people about your site.
Here are some other ways you might market your child care business:
* Post or distribute fliers at churches, libraries, and community centers.
* Talk with the leaders of parenting groups, and see if they would distribute information.
* Contact your local child care resource and referral agency, and ask them for marketing help.
* Place an ad in your local newspaper classified advertisements.
* Read the classified ads for your community, and contact people who are looking for child care.
* Place magnetic advertising signs on your vehicle.
* Post fliers at local businesses or locations which parents of children frequent near your home.
