Advertisers would not be paying big bucks for commercials directed at kids if they did not work. Research reveals that the more commercials for junk food children see, the more likely they are to eat junk food and to view it in a positive light. But, even if you are not buying the advertised junk foods for young kids, viewing junk food advertisements is associated with higher total food intakes among children as young as 5 years old.

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