Organic certification is a marketing option. If you choose to become certified organic you are focusing on a niche marketing opportunity. It differentiates your product among the competition. It can also instill customer confidence and loyalty to those consumers that want to know where and how their food is grown. Remember though your marketing work is not over. You still need to find a way to distinguish your business from among others businesses who are also certified organic.
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Does being certified organic allow for unique marketing options?
Last Updated: December 15, 2011
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Farming Systems
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- Introduction to Organic Agriculture
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