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eXtension is an interactive learning environment delivering the best, most researched knowledge from the smartest land-grant university minds across America.
Description: Make sure people find your business, town or organization when searching maps online, and when using their GPS units and smartphone in the car!
This 3-hour course will explain the importance of getting your business listed accurately in a variety of online databases, and will teach you to update and manage your listing on many of the most important sites. Make sure your digital storefront is visible to potential customers everywhere digital maps are used!
Help people find you
Be found on maps on the web, in GPS units and on smartphones
Prevent customers from getting lost by ensuring your location is correct
Make sure that location searches (i.e. pizza in Laconia, NH) find you
Provide an easy way for travelers and tourists to find you on the go
Have a digital signpost in not just one mapping database, but in many
Stand out from others
Provide descriptive info, pictures, etc. on your listings to draw in customers
Provide discounts using smartphone- and GPS-based coupons
Help customers to spread the word in the digital world about your business
General topics:
* mapping-based advertising
* digital marketing
What you will get from the training:
* an understanding of the new types of marketing opportunities offered by GPS and smartphones
*your business info in numerous databases and maps used by online, GPS and smartphone mapping applications
*the skills to maintain and update your listing in the most important mapping databases
