These resources are brought to you by the Cooperative Extension System and your Local Institution
Welcome
eXtension is an interactive learning environment delivering the best, most researched knowledge from the smartest land-grant university minds across America.
Description: Make sure people find your business, town or organization when searching maps online, and when using their GPS units and smartphone in the car!
This 3-hour course will explain the importance of getting your business listed accurately in a variety of online databases, and will teach you to update and manage your listing on many of the most important sites. Make sure your digital storefront is visible to potential customers everywhere digital maps are used!
Help people find you
Be found on maps on the web, in GPS units and on smartphones
Prevent customers from getting lost by ensuring your location is correct
Make sure that location searches (i.e. pizza in Laconia, NH) find you
Provide an easy way for travelers and tourists to find you on the go
Have a digital signpost in not just one mapping database, but in many
Stand out from others
Provide descriptive info, pictures, etc. on your listings to draw in customers
Provide discounts using smartphone- and GPS-based coupons
Help customers to spread the word in the digital world about your business
General topics:
* mapping-based advertising
* digital marketing
What you will get from the training:
* an understanding of the new types of marketing opportunities offered by GPS and smartphones
*your business info in numerous databases and maps used by online, GPS and smartphone mapping applications
*the skills to maintain and update your listing in the most important mapping databases
Electronic Retailing. More and more of our communication and social behaviors involve computers and networks. Nonetheless, it is not as simple as it might appear to connect the dots on electronic retail and turn it into a successful venture.
A Primer for Hispanic Small Businesses. In both English and Spanish, this module was founded in the belief that e-commerce education should not only be available to Spanish Speaking business owners but also that small business stand to benefit greatly from the patronage of the Spanish speaking consumer.
Marketing Food Specialty Products OnlineThe purpose of this learning module is to assist food retailers in making decisions on the use of online technologies in their marketing and planning strategies.
Visual Merchandising: The Silent Salesperson. View a recording of a marketing workshop conducted by Glenn Muske, Oklahoma State University. The workshop covers some key aspects of display as a sales tool. The workshop is approximately 45 minutes long.
