These resources are brought to you by the Cooperative Extension System and your Local Institution
Welcome
eXtension is an interactive learning environment delivering the best, most researched knowledge from the smartest land-grant university minds across America.
Description: Creating a website and filling it with content (usually from brochures) is simply not enough any more. It's important to create content that is valuable to your audience and will lead them through a conversion process which will take them from just being a site visitor to someone who has a business relationship with you.
Scott Wild, WildInspire, Bismarck, N.D. will focus on content creation, frequency and how social media will play a part.
Scott Wild has been working in the computer industry for 15 years with experience in software programming, corporate training and Internet marketing and consulting. He is passionate about the role that the Internet plays in marketing for profits and non-profits. He is a big believer in networking and generating ideas in a group setting.
eXtension Entrepreneurship webinars air monthly on the second Thursday at 2 p.m. Eastern Time; 1 p.m. (CT); 12 noon (MT); 11 a.m. (PT). Join the webinar at http://connect.extension.iastate.edu/ecop.
Electronic Retailing. More and more of our communication and social behaviors involve computers and networks. Nonetheless, it is not as simple as it might appear to connect the dots on electronic retail and turn it into a successful venture.
A Primer for Hispanic Small Businesses. In both English and Spanish, this module was founded in the belief that e-commerce education should not only be available to Spanish Speaking business owners but also that small business stand to benefit greatly from the patronage of the Spanish speaking consumer.
Marketing Food Specialty Products OnlineThe purpose of this learning module is to assist food retailers in making decisions on the use of online technologies in their marketing and planning strategies.
Visual Merchandising: The Silent Salesperson. View a recording of a marketing workshop conducted by Glenn Muske, Oklahoma State University. The workshop covers some key aspects of display as a sales tool. The workshop is approximately 45 minutes long.
