These resources are brought to you by the Cooperative Extension System and your Local Institution
Welcome
eXtension is an interactive learning environment delivering the best, most researched knowledge from the smartest land-grant university minds across America.
Description: Social media and online tools have changed marketing forever. The good news is that you already know the hard parts of succeeding with these tools, it's just that no one told you how. We'll look at the return on investment (ROI) for real small businesses, then we'll go through a four step process to create a living and working plan that brings social media marketing right into the heart of your business.
Becky McCray, is a small town business owner, with a retail store and a cattle ranch in Woods County, Oklahoma. She writes about small town business issues at http://www.smallbizsurvival.com
eXtension Entrepreneurship webinars air monthly on the second Thursday at 2 p.m. Eastern Time; 1 p.m. (CT); 12 noon (MT); 11 a.m. (PT). Join the webinar at http://connect.extension.iastate.edu/ecop.
Electronic Retailing. More and more of our communication and social behaviors involve computers and networks. Nonetheless, it is not as simple as it might appear to connect the dots on electronic retail and turn it into a successful venture.
A Primer for Hispanic Small Businesses. In both English and Spanish, this module was founded in the belief that e-commerce education should not only be available to Spanish Speaking business owners but also that small business stand to benefit greatly from the patronage of the Spanish speaking consumer.
Marketing Food Specialty Products OnlineThe purpose of this learning module is to assist food retailers in making decisions on the use of online technologies in their marketing and planning strategies.
Visual Merchandising: The Silent Salesperson. View a recording of a marketing workshop conducted by Glenn Muske, Oklahoma State University. The workshop covers some key aspects of display as a sales tool. The workshop is approximately 45 minutes long.
