These resources are brought to you by the Cooperative Extension System and your Local Institution
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eXtension is an interactive learning environment delivering the best, most researched knowledge from the smartest land-grant university minds across America.
Description: Cooperatives have a great story to tell but often fall short in communicating their value package.
Join Jennifer Bond, a Colorado State University professor, and Sarah Dorman, a West Central Cooperative communications specialist, as they highlight issues in cooperative communications and provide tips for reaching members and consumers with cooperative messages.
Both speakers will take part in a discussion session responding to your questions as well as discussing timely topics including:
*Farmer perception of cooperatives.
*Communicating value to large producers.
*Cooperative involvement in public policy.
*Positive influence of cooperatives on markets.
*Increasing member participation.
This webinar is targeted to cooperative managers, employees, board members, members and other stakeholders involved with agricultural cooperatives.
Rural Cooperatives magazine, Rural Development, Business and Cooperative Programs, USDA - This bimonthly magazine contains articles and news items relevant to agricultural and non-agricultural cooperatives. An archive provides access to past issues of the magazine from 1998 to 2011.