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Webinar: Communicating the Cooperative Value Package

Last Updated: September 30, 2011

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Webinar: Communicating the Cooperative Value Package

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Online

October 26, 2011 at 3:00 PM CDT

Description:
Cooperatives have a great story to tell but often fall short in communicating their value package.

Join Jennifer Bond, a Colorado State University professor, and Sarah Dorman, a West Central Cooperative communications specialist, as they highlight issues in cooperative communications and provide tips for reaching members and consumers with cooperative messages.

Both speakers will take part in a discussion session responding to your questions as well as discussing timely topics including:
*Farmer perception of cooperatives.
*Communicating value to large producers.
*Cooperative involvement in public policy.
*Positive influence of cooperatives on markets.
*Increasing member participation.

This webinar is targeted to cooperative managers, employees, board members, members and other stakeholders involved with agricultural cooperatives.

To connect to the webinar, enter as a guest at: https://connect.extension.iastate.edu/cooperatives

Participants who pre-register by contacting phil.kenkel@okstate.edu will receive a copy of the presentation material and discussion summary.

Coverage: National

States:

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