Marketing is a broad topic and one that you cannot afford to ignore if you want your farm business to be successful. In general, marketing includes all the activities that you engage in from post-harvest care up to the point that a customer returns to purchase your product a second or third time. In recent years we have offered several webinars on marketing (check out the archives). Now that the days are getting shorter you might find a few minutes to study up on the basics of marketing to get you in the frame of mind for mapping out the 2012 marketing strategy.
If you are a small to mid-sized farm we recommend this recent webinar brought to you by our colleagues at eOrganic.
Growing great food is only half the battle to achieve farming success. You also have to be an effective marketer. As the 2011 growing season winds down for many farmers, the cooler months provide a great opportunity to plan and prepare for next year’s marketing efforts. This webinar is designed to help small to mid-scale farmers who market directly develop a useful and cost-effective marketing plan.
The recording of the presentation by Susan Smalley, Marketing Your Organic Products is available at http://www.extension.org/pages/25242/webinars-by-eorganic
