A focus group is a structured discussion with pre-selected individuals intended to collect information or gauge opinion on a specific issue or idea. The group is led by an impartial facilitator in a non-threatening environment. Focus groups are traditionally used in market research to determine consumer opinions of products or services. In community development work, focus groups provide a deliberative venue for learning, trust-building, creative problem solving, and ultimately serve as a way for citizens to influence strategic community planning and development. Focus groups typically last about two hours and involve a small assembly of individuals (between five and 15) selected based on their relationship to the issue and representation of community demographic characteristics.
These resources are brought to you by the Cooperative Extension System and your Local Institution
Welcome
eXtension is an interactive learning environment delivering the best, most researched knowledge from the smartest land-grant university minds across America.
eXtension: more mind reach
Have a question? Try asking one of our Experts
Have a specific question? Try asking one of our Experts
Unlike most other resources on the web, we have experts from Universities around the country ready to answer your questions.
This resource area was created by the: Community Planning and Zoning community
Resource Area Feeds
In This Resource Area
Articles and Fact Sheets
- Zoning and Land Use Regulation
- Public Participation in Planning
- Best Practices for Planning and Zoning