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eXtension is an interactive learning environment delivering the best, most researched knowledge from the smartest land-grant university minds across America.
Description: Small business owners of all kinds face the common question, “Do I need an online presence?” Today the answer is simple – YES!. The webinar will discuss the why and the how of building an online presence. In doing so, it will focus on the newly released Direct Marketing of Specialty Food Products Online curriculum. The curriculum contains video clips of business owners telling their story of going online. This online curriculum is available for business owners as well as for use by educators as part of educational programs. The basic questions that must be asked will be presented along with resources to help answer the questions. Presented by Glenn Muske, Small Business Specialist NDSU Jay Jenkins and Jennifer Nixon, UNL Extension Educators.
No pre-registration is required and there is no fee to participate. About 10 minutes prior to the start time simply go the Adobe Connect Pro meeting room. You will be presented with a login screen that has an "Enter as Guest" option. Enter your full name then click "Enter Room" to join the conference. You will be able to hear the audio directly from your computer’s speakers.
Electronic Retailing. More and more of our communication and social behaviors involve computers and networks. Nonetheless, it is not as simple as it might appear to connect the dots on electronic retail and turn it into a successful venture.
A Primer for Hispanic Small Businesses. In both English and Spanish, this module was founded in the belief that e-commerce education should not only be available to Spanish Speaking business owners but also that small business stand to benefit greatly from the patronage of the Spanish speaking consumer.
Marketing Food Specialty Products OnlineThe purpose of this learning module is to assist food retailers in making decisions on the use of online technologies in their marketing and planning strategies.
Visual Merchandising: The Silent Salesperson. View a recording of a marketing workshop conducted by Glenn Muske, Oklahoma State University. The workshop covers some key aspects of display as a sales tool. The workshop is approximately 45 minutes long.
