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What is social media?

Last Updated: January 16, 2012

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Social media is a term commonly used for digital tools (e.g., websites, mobile applications) that allow and facilitate interaction between users. Social media encompass a wide variety of tools such as blogs, discussion forums, Twitter, Facebook, YouTube, Flickr, and other social networking tools. The common thread across social media tools is that they enable interactive communication, conversation, and collaboration among the users of the tool.

 

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