Pinterest: It’s Food and Fitness for Families

Families, Food and Fitness, Network Literacy June 04, 2012|Print

Released June 3, 2012
Did you know one serving of pancakes is one cake the size of a DVD?
Want to know what one serving looks like for dark chocolate, fish and other foods?
Or perhaps you’d like to try a recipe for light and lean grilled steak salad.
And if the word exercise strikes fear in your heart, consider trying Tai Chi.

These are some of the ideas and tips on the eXtension families, food and fitness Pinterest page,

Pinterest is an online social media site where people collect and share what they find on the Web. In March, Pinterest became the third most popular social media site in the United States, behind Facebook and Twitter.

The Families, Food and Fitness page has 88 pins on six topic boards:
Right Size Your Portions
Move More Everyday
Rethink Your Drink
Prepare and Eat More Meals at Home
Tame the Tube
Enjoy More Fruits and Vegetables

Health and nutrition professionals from land-grant universities across the nation make up the families, food and fitness community of practice on eXtension. They provide unbiased, research-based information which can help families make informed decisions about healthy eating and physical activity. The information is organized around three goals: (1) improve diets, (2) increase physical activity and (3) maintain body weight in a healthy range and avoid excess weight gain.

“We are trying to reach parents using Pinterest, specifically moms,” said Ashley Fondren, a nutrition education coordinator at Mississippi State University. “According to a Pinterest Infographic by iQuarius media, 83 percent of American Pinterest users are female with the bulk of them 25 to 54 years old. Recipes and motivational quotes are frequent Pinterest topics so we are reaching out to an audience that wants information to make the healthy behavior changes we promote.”

Donna Shanklin, a regional Extension agent for health from Cullman, Alabama, explains the pinning boards provide ideas to adopt healthier behaviors to achieve and maintain a healthy body weight. The six key behaviors on Pinterest are also the focus on the web site which has additional recipes and tips, frequently asked questions and learning lessons.

Additional resources
Using Pinterest in Education - 60-minute webinar about the momentum behind Pinterest, introduction to using the tool and possible application in education.,
Slides from Pinterest webinar,

Families, Food and Fitness community on Twitter @FFFCoP
On Facebook
On Youtube

About eXtension
eXtension,, is a network of researchers and educators from Cooperative Extension Services across the United States, government agencies and industry. eXtension is an educational resource that takes university-based research and turns it into practical information people can use to solve today’s problems and develop skills to build a better future. Experts provide unbiased information in more than 50 resource areas including agriculture and animals, community and economics, energy and environment, health and nutrition, home and family, and yard and garden.


Sources: Ashley P. Fondren, Mississippi State University, (662) 325-0623,
Donna Shanklin, Alabama Cooperative Extension, (256) 737-9386,

Writer: Lynette Spicer, eXtension,

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eXtension is an interactive learning environment delivering research-based information emerging from America's land-grant university system.


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