Understanding Seafood Certification Programs
A Free Webinar Presented by the National Aquaculture Association
and the United Soybean Board
The United States aquaculture industry is comprised mainly of small growers who face a variety of challenges in marketing their products. With the recent proliferation of certification programs, the marketplace has become confused. Are certification programs worth the additional costs? Do certification programs resonate with corporate buyers? What about consumers? How do certification programs measure up to U.S. regulatory standards for sustainability and food safety?
Although there is increasing interest in sourcing products locally, retail and foodservice buyers are concerned about projecting a sense of corporate responsibility, side-stepping controversy, and avoiding litigation while keeping prices low. Many of those buyers have resorted to certification programs. How can a small grower meet those challenges? Please join us at this free National Aquaculture Association webinar to learn more about certification programs and how to position your products in the marketplace.
Date: December 18, 2012 at 10 a.m. Central Time
Duration: 60 minutes
Dr. Carole Engle has M.S. and Ph.D. degrees from Auburn University. She is currently Director of the Aquaculture and Fisheries Center at the University of Arkansas at Pine Bluff. Carole is extremely well-respected as an authority in marketing farm-raised seafood products. She publishes and lectures extensively in the area of aquaculture economics and marketing.
Dr. Nathan Stone has M.S. and Ph.D. degrees in Aquaculture from Auburn University. He is currently an Extension Fisheries Specialist at the University of Arkansas at Pine Bluff. He has extensive experience teaching aquaculture courses in the United States and Central America as well as Peace Corps experience in the Philippines.
Linda O’Dierno has over 25 years of experience working with the fish and seafood industry and is currently the Outreach Specialist for the National Aquaculture Association. Prior to that, she served as Coordinator of Fish and Seafood Development for the New Jersey Department of Agriculture and was a Regional Seafood Specialist with New York Sea Grant.
To Attend: click on the link or go to the following url http://126.96.36.199/GA/main/
You may want to go to the website the day before this event to make sure your system is adequate for this webinar and to load Saba Centra to your computer.