E-commerce is an increasingly important outlet for small businesses. Whether you are a business owner or a business coach working with small business owners you will find the featured learning lessons full of ideas and strategies to help you. Each unit has interactive features designed to help you further your understanding of the many ways that e-commerce can be used with customers. These units include Marketing Specialty Food Products Online, Helping Artisans Reach Global Markets, Strengthening Competitive Advantage of Rural Businesses,and A Beginner's Guide to E-Commerce.
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