Track sales to find out what customers really think
One of the costliest mistakes that new farmers can make is to be so in love with their own product that they fail to assess how the customer feels about it. Direct market outlets (i.e. farmers’ markets, farm stands, CSA’s, pick your own operations) have built in systems for evaluating how customers feel about your product. The market is an honest, sometimes harsh, place where customers vote with their dollars and with their feet. The following audio clip offers a few strategies that you can use to get a better perspective on your product(s).
Prepared by Mary Peabody
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Tracking Sales to Learn What Customers Really Think
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