Mapping Your Way to Better Engagement

Maps Provide Context and Connection

For over a century, Cooperative Extension has relied on face-to-face, on-the-ground approaches for engaging clients and partners, often relying on stories and pictures to share information and get feedback from our stakeholders. Maps have been a key part of many in-person Extension events throughout the years, serving as a starting point for discussions, a way to share local knowledge, and providing spatial information to inform decisions on a range of issues.

map with several data layers symbolized
Maps help to both spur and ground discussions


Online Maps are Powerful Communication Tools

Online mapping offers the promise of a spatially relevant, interactive method for connecting to and with our audiences in ways not possible a few short years ago. It can allow Extension to continue place-based connection in a world where our traditional audiences, and new potential audiences, are increasingly looking for information online. It can serve as a platform to share relevant information, tell stories of our impacts, and provide people with the ability to explore issues that directly affect their lives. It can enable us to connect with our stakeholders before, during and after events (or, even if they don’t attend).

swipe map of whale sightings and marine debris observations
Interactive maps help communicate in engaging ways

The effective use of online mapping can be helpful across all levels and in all areas of Cooperative Extension. Many in Cooperative Extension are already using online mapping in their work, but many more are either not using it at all, or not using it to it’s fullest potential. Everyone throughout Cooperative Extension should be able to use spatial data and technology to promote their programs, engage stakeholders, and to make informed decisions.


Learn to Tell Your Story With Online Maps

In the coming months, we are conducting a series of four professional development webinars on how Cooperative Extension can use online maps to connect with their audience. Be sure to join us (or watch the recordings) to explore the ways in which online maps can be used in your work.

story map of university of new hampshire landmarks
Use online mapping to improve your communication

Using online maps to engage your audience – January 19, 2016
Making maps shine with ArcGIS Online – February 4, 2016
Share your story with maps – March 2, 2016
Create a photo-based map in a snap! – March 7, 2016


Keep Connected to Mapping 

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Image 1 – Map created by Shane Bradt, UNH Cooperative Extension using GRANITView II. Creative Commons license, attribution only.
Image 2 – Map created by Shane Bradt, UNH Cooperative Extension using ArcGIS Online. Creative Commons license, attribution only.
Image 3 – Map created by Shane Bradt, UNH Cooperative Extension using ArcGIS Online. Creative Commons license, attribution only.
Posted on February 1, 2016 at exgeospatial.org.

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